Google, Microsoft, and Amazon announced a collaboration today aimed at helping communities fight misinformation.
The agreement will be open to any news publisher, as well as publishers of the “truthful” type, as long as they are in compliance with the Digital Millennium Copyright Act.
The news publisher has to be approved by the FTC.
“The FTC’s Digital Millennium Agreement, the industry standard for dealing with online threats, provides a clear and robust framework to combat disinformation,” said Chris Horner, the director of the FTC’s Bureau of Competition, in a statement.
“It’s the only way we can truly fight fake and misleading content on the internet, and protect consumers from misinformation.”
In a press release, Microsoft called the deal a “significant step forward” in terms of protecting consumers.
“The fact that the Commission has now partnered with Microsoft on a broad-based partnership to fight misinformation and to ensure that our products are being used by the public is a welcome and welcome step forward,” said Ed Krause, head of the Microsoft Global Consumer and Platforms Group.
“We look forward to working with our partners to make sure that we are able to effectively protect consumers and our users’ information.”
Microsoft said it would make sure its platforms are not used to spread false information, and that the agreement “provides clear legal requirements and safeguards.”
Amazon said it had partnered with the FTC on the agreement.
Google said it was also working with the agency on the deal, but did not offer any details.
Microsoft said that the partnership would “allow all news publishers to participate in the digital marketplace.”
“As we have said, the FTC has a long history of bringing forward innovative digital policies that protect consumers, while helping to create a more vibrant, fair and trustworthy marketplace for news,” said Julie Samuels, a spokesperson for Microsoft.
“Our goal is to ensure our platforms are used to promote content that is not fake or misleading.”
“We want to work with publishers to ensure they adhere to the Digital Millenium Copyright Act and to promote a more reliable, transparent and accountable online ecosystem,” Microsoft said in a blog post.
While Microsoft said it “will continue to actively work with our publishers to combat misinformation and other threats to consumers and their information, the digital environment is rapidly evolving and new technologies and technologies have the potential to affect our business.”